From Blowhammer: Rebranding In The Name Of Art And Innovation

Clothing brand Blowhammer is opening a new era with a rebrand that starts from its roots, never shying away from updating and bringing something new and exclusive, prioritizing the mission of revolutionizing street fashion.

This concerns not only the product offering and image, but also the brand identity, which changes according to the times and needs, reflecting a commitment to innovation and excellence, while maintaining the same essence that always defines it.

Founded in 2014 in Nola, Campania, Italy, e-commerce company Blowhammer is synonymous with true independence of style, presenting collections that celebrate individuality and contribute to a more transparent future.

In fact, for over ten years now, the brand created by Salvatore Sinigaglia has been strengthening its presence on the Italian and European digital market thanks to the uniqueness of its design and the scalability of its business model, as well as the constant attention to the environmental impact through increasingly responsible production.

This is a necessity dictated by the philosophy of slow fashion, which supports the circular economy, guaranteeing total transparency of the products of the company from the metropolis of Naples.

Salvatore Sinigaglia: “Minimize CO2 emissions and fight overproduction”

“Blowhammer was born from a dream: to break fashion conventions by offering not only sustainable clothing, far from the trends of the past, but also a way to express oneself in an authentic way. By implementing a just-in-time production model and direct sales to consumers, we aim to minimize CO2 emissions and fight overproduction ,” explains Blowhammer CEO and founder Salvatore Sinigaglia .

“Innovation and art guide our journey, uniting collective creativity with a mission to merge fashion and sustainability. With the rebrand, we reinforce this commitment, inviting everyone to join in the revolutionary fashion that celebrates uniqueness.”

“The people we are targeting are rebels and non-conformists: now also women and children”

A brand that aims to become a leader in the European streetwear market and wants to make a more assertive statement of its values ​​through an impressive rebranding.

This aims to meet market needs and demand for information on the origin and quality of products, as well as to clearly and transparently communicate to consumers the excellence of the production chain.

Blowhammer’s new identity puts people at the centre, allowing them to express their unique personality through clothing, creating an emotional connection with what they wear.

“Our target audience is rebels and non-conformists, but it is not just a label, but a spirit that inspires anyone who chooses Blowhammer, regardless of age or gender. Expanding our horizons beyond men’s fashion, we are pleased to announce that the brand now includes women and children. Our new collection is for everyone ,” concluded Sinigaglia.

Blowhammer takes to the field effectively to make a real difference.

In a climate of greenwashing and short-lived initiatives in the name of social commitment, Blowhammer takes effective action to bring about real change with its revolutionary style and distinctive aesthetic.

The goal is to convey a direct and unvarnished message, to respond to and destroy the social infrastructure, preferring the essence of noise to sterility of purity, both in design and philosophy, through a sincere search for harmony between meaning and significance, graphic and photographic components.

Piero Unisono: “Freedom of expression and originality as the only antidote to homologation…”

In fact, the new rebranding inevitably leads to reflection, explains Piero Unisono , creative director of Blowhammer:

“We believe that freedom of expression and authenticity are the only antidotes to homologation. We live in a time when the uniqueness of each person risks being compressed into anonymous figures, making creative thinking not only valuable but also necessary .